Hashtags. What hashtags are useful for an accounting firm? I determined good hashtags, but figuring out content is a whole other story!
I found that accounting memes and quotes were a promising idea for posts. Being new to Instagram I felt that my posts added a human side to accounting. I could make fun of people's perception of the accountant and also try to inspire small businesses. No task is too small nor unimportant.
I did not post at any particular time or day. Small businesses are the clients that I am aiming for so I would post in the a.m. when small businesses are preparing for work, lunchtime when people are taking a break, and in the early evening when people might be scrolling to unwind after work. I will find small businesses that I would like to reach and follow their pages and like posts. If I can engage small business owners I can help by providing some knowledge and some accounting humor.
So on to hashtags. My first posts did not contain any hashtags. I had never used Instagram. But now I know. In my later posts, I used #takasugiandassociates, #reality, #smallbusiness, and #accounting. To discover my posts I would use #takasugiandassociates, #CPA, #accounting, #accountant, #finance, #financialadvisor, #payroll, #taxes, #bookkeeping , #businesstips, and #smallbusiness.
This is my learning curve. I shall continue exploring and experimenting.
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