Week 2 part A : Business Communication with the Consumer

 Social Media has redefined how businesses communicate with consumers. In the past, a business would rely on direct marketing or word of mouth. Social media has given the consumer a powerful voice that reaches many. Businesses can use this voice to determine the consumers' wants and needs as well as address any dislikes or complaints. It provides a focus group that is available 24/7 and can help to grow a business and increase its revenue. Engaging consumers through social media helps strengthen the relationship and create a buzz around the product or service.

I don't really like to go out and shop anymore, so much of my shopping is done online. I researched reviews for two of the local places I do like to shop at Aldi and Costco.  Yelp was my primary source of reviews. Aldi was mostly positive reviews. Customers commented on the prices and staff, good-tasting food, and the fact that it was clean and well-stocked. It appeared obvious to me that Aldi monitored the reviews because in the first year there were more negative reviews regarding long lines and cashiers with bad attitudes, but these reviews decreased significantly. Costco reviews were interesting. there were a lot of complaints about the tire shop and the food court. I have to agree that service at the tire shop is lacking! But, you can get a great deal on tires and a pretty decent warranty. Most of the complaints were during Covid and in my opinion, kind of silly. Everyone seems to have extreme opinions when it comes to Covid issues.  Most people appreciated that it was less crowded and less busy than Temecula and other stores, as well as good customer service. I take reviews with a grain of salt because everyone has different opinions.

I generally do not leave reviews. If I do leave one, it is positive. I believe that good service or a good product should be rewarded. People in customer service put up with a lot and hear more negative than positive. I do like to read product reviews. Reviews help me determine whether the sizes are accurate or if the quality is good. If the positive outweighs the bad then I am more likely to purchase that product!

For my own business, I would listen to the reviews. I feel that it would be important to thank those that provide positive reviews and to research those with negative reviews. Following up with issues by reaching out to those that are dissatisfied and trying to resolve them could create a good experience and my business would be rewarded.

I left Yelp reviews for the Lake Elsinore locations of Aldi and Grocery Outlet. I think that the service has been good and I find unusual items at both stores. I like that both stores are a treasure hunt and you never know what you will find!