Social Media is my business's way to communicate with my audience and keep the business name in their minds. It shows expertise, knowledge, and a human side. I have approximated times that I feel would be successful but I would analyze my analytics to see when my audience is most engaged and adjust from there. So without further ado..
Monday: I will write my weekly blog and also share it on LinkedIn. I will post this early in the morning to try and catch potential clients. I will probably spend around one hour to accomplish this.
Tuesday: Post on LinkedIn about any accounting news or updates and share the same post on Facebook and Instagram. I will post between 1 PM and 3 PM. This will probably take one to two hours to put together.
Wednesday: I will send out a bi-weekly email to clients and potential clients. I will send this email out at 7 AM to try and catch clients before they start their day. This email will probably take one to two hours to write and get sent.
Thursday: Post QuickBook tips, tricks, or tutorials on all platforms between 1 PM and 3 PM. I will allot one hour to this.
Friday: This will be "Fun Friday" where I will post a funny joke or meme between 1 PM and 3 PM. This will be quick and only take maybe 30 minutes.
Saturday: Inspiring quote between 10 AM and Noon. Finding and posting this will take 30 minutes.
I will repeat this pattern for the month.
Blog ideas: Current government news regarding taxes, differences between accounting procedures, tax reduction tips for businesses and individuals, news on the economy and business, and QuickBook tips and tricks.
Facebook, Instagram, and LinkedIn ideas: Company accomplishments, celebrations, and announcements, accounting-related humor and inspiring quotes to show a human side, fun facts about accounting, celebrity news about people being busted for tax evasion, and frequently asked questions.
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