Exploring social media for business has been a fascinating experience. Trying out the different social media platforms has been educational for someone who is an amateur. How does one decide what works for a small accounting firm? Research and trial and error.
The social media platforms that I surmise would be the most beneficial would be a blog, Facebook, Instagram, LinkedIn, and email marketing. Each of these platforms is a way to educate clients and potential clients on ways to help their small businesses. Helpful content will help to establish the firm's expertise in the field. Plus, it is a way to find out what clients are talking about or looking for. It is also a way to address complaints or respond to positive comments. LinkedIn is also a great way to network and connect with other businesses.
Starting out as a small, brand new firm there will be plenty of time to focus on social media marketing. The budget will not be very large to spend on paid advertising, so it will be important to do everything possible to draw new clients in. I am unsure of how much time would be needed to invest in social media marketing. I will start out with Buffer to help manage the platforms since it is an affordable option and spend as much time as needed to start growing a client base. To start I would blog once a week and send emails every two weeks. The other social media platforms will be more of an "off-the-cuff" situation. Any breaking news updates could be shared as well as tips and tricks for small businesses. Of course, the upcoming tax season is a great time to offer tips, but not too much information. I would plan on a minimum of two posts a week. As the business grows I think that I would hand the task to someone else, maybe an intern to someone that I would pay to do it professionally.
The platforms that were most interesting to me were Facebook, LinkedIn, and Instagram. These seem the easiest to use and the most used by other accounting firms. Twitter is an option that will require more work for me. I am not great at being succinct. I would make sure to analyze all of my social media data to see what works and what I need to work on.
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