There are many options for marketing on social media. Some businesses do better on some than others, but all have value. This week I will discuss Twitter, LinkedIn, Google for Business, and using social influencers.
The business that I want to start is my own CPA firm. I believe that the mediums best suited for my firm would be Twitter, LinkedIn, and Google for Business. I just do not see social influencers adding to the professionalism of a CPA firm
The first thing to do is set up a profile on Google for Business. This is a free business online listing that will show up when people in my local area do a search. Most people begin a search for a service by Googling it. It is basically the yellow pages from days gone by! To make sure that I have a higher ranking in a Google search it is important to have a complete and accurate listing. Plus, the higher my ranking, the more likely I will be on the first page of the search. Many people won't go past the first page! By providing all of the relevant information I can enhance my brand awareness and recognition, be easy to find, and grow my client base.
LinkedIn is a professional network that connects businesses with other businesses. It is a good way to strengthen my professional relationships and networking abilities. The professional profile will improve my business's visibility on search engines. A complete profile can help the business connect with opportunities by showcasing my skills, experience, qualifications, and education. LinkedIn is an excellent way to target specific individuals or businesses based on profession or business size.
At first, I did not think that Twitter would be a good option for a CPA firm. But upon further research, I realized that Twitter is an invaluable tool to grow my brand and reach people. It offers free publicity and networking possibilities.
The key is to be succinct in the tweets. The tweets should have value, like helpful tips, observations, and useful links. It is an excellent way to demonstrate my expertise. It is microblogging that has immediate reach. It is a way to educate my followers, promote services, or tweet a new article that I published. Tweets are an easy way to redirect traffic to my company website or blog and build my relationship with followers.
By experimenting with the timing of my tweets, I can see when my followers are engaging with my content. The lifespan of tweets is short so tweeting multiple times throughout the day increases audience engagement. Being more active in conversations increases visibility and will help me gain credibility. I can also share tweets from other accounting firms to provide information and another way to follow my Twitter feed.
LinkedIn and Twitter are perfect ways to provide relevant content that will keep my followers engaged and educated on trending topics. They also provide a way to find and connect with others in the industry. I do not expect a lot of followers right away, it takes time, but these platforms will help to establish my brand and visibility.
I really appreciate your approach to using Twitter for your business. Your insight to post succinct tweets that offer helpful tips, observations, and links is an astute way to attract customer and keep negativity to nil.
ReplyDeleteI don't really follow any firm accounts but I agree with your post. Even though businesses or firms don't necessarily need the account it is still pretty beneficial since it is free advertisment. Each platform has their own age groups which is important to reach out. Twitter is a great tool for your site to use since a lot of people ask brief quoestions for services such as yours.
ReplyDeleteI am sorry that choosing a blog is really stumbling you. However, why don't try use other social media if one had frustrated? Consider using twitter please
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