So, what have I learned? Social media requires a lot of time and dedication. But, if you want your business to succeed, you have to do the work. It is also important to keep up on the changing platforms and analytics. Persistence is key.
Since I do not have my own business yet, I have not posted much on social media beyond my homework assignments. I do occasionally peruse Instagram and Facebook. I definitely need to develop my marketing post ideas a lot more. I like seeing what other accounting firms post because it gives me ideas of what they deem interesting in the field.
I struggle with accepting social media, I feel like it is a younger persons "game". Yet I realize how important it is for any business in getting their service or product out and into peoples minds. I need to keep myself educated on the changing platforms and what works because eventually I will need to utilize all that I have learned in this class for my own business.
This class has made me really think about what platforms would work well for my accounting firm. Facebook, Instagram, and LinkedIn will be my main platforms to reach my audience, along with a blog on my website. It will require a lot of trial and error in the beginning to see what amount of time I will need to dedicate to my social media advertising and for me, that will be A LOT until I truly comfortable with the content I want to share. I look at this as my learning curve.
On a final note, I am very impressed with the work of my fellow students on their blogs and social media pages. I love seeing the creativity and messages that they have. I envy them, because I am a very "cut and dry" writer who lacks many of the skills that they seem to possess. I have an extremely goofy and silly side that does not come through, although, I am working on social media for an accounting firm. Go figure! Also, I really want those pajamas with my pet on them!
Thank you, and have a wonderful Christmas with your family!
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