Why Your Accounting Firm Should Blog - Week 9 Part A

 If you are not blogging for your accounting firm, you are missing out on potential clients. You may think that you have nothing to share, or why would someone read an accounting blog, but it is so much more. By creating helpful content and blogging on a regular basis you are establishing your expertise on the subject. As potential clients read the information you are providing, they will see you as a knowledgeable professional and are more likely to do business with your firm.

Your personal touch comes in when you answer comments that your readers have left. Thank those that have taken the time to read your blog. Also, consider your target audience and provide information that will be helpful to them. You can always provide a look at an accountant's day-to-day process.

Create an engaging and useful blog. Share what you know without giving away too much information for free. As an accountant, a more serious tone is best to be perceived as the professional that you are. Clients are giving you personal business information and want to know that you take their business seriously.

Set a schedule for your posts. You don't need to post every day or week for that matter. Aim for at least once a month and stick to it. Your content should be valid in the future as well as now. Provide tax tips, how to survive a financial audit, QuickBook tips and tricks, expense tips, and so much more. If you want, you can also create videos and podcasts. The sky is the limit! Keep people coming back with engaging, knowledgeable content and see your business grow.