What is branding? Branding is the essence of your business. When you carefully craft your branding, you can control the perception of how potential clients see you. It includes everything from your logo, the colors you choose, and what customer you want to target.
As an accounting firm, the first thing I need is to determine my niche. I want to help small business owners within my community. I strive to build a strong client relationship, trust and to create value for all my clients.
Now that I have determined my niche, I want to build a professional webpage that represents my firm. As a CPA, I want to be more traditional. The logo is simple, just Takasugi & Associates, LLP in black Helvetica on a blue background. I chose a blue background because blue conveys stability, trust, and loyalty. The page has to be clean and easy to navigate.
About Us will allow potential clients to see why we exist. I want them to know the experience behind the CPA firm and how we can help the owner and their business. Our story will help us connect with the client and begin to build trust. Plus, it is an opportunity to inject some of our personalities.
To build brand recognition, I will include a blog once a week. The blog will contain helpful information for businesses and personal benefit. Showcasing knowledge and expertise promotes a better connection and builds trust with potential clients. The blog will be shared on social media platforms.
My brand will be consistent across all media platforms. My logo and color choice will be the same on the website, LinkedIn, Facebook, and QuickBooks ProAdvisor. I want clients to be confident that what I represent is what I deliver.
I envy you having your brand well defined and ready to go. I am still flailing as to what to do. More research, I guess. I think your consistency and attempts to engender trust will make your business go as far as you want it to.
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