Facebook algorithms are constantly changing. That is why it is crucial to analyze your business page information and efforts on a regular basis to determine what is working and what is not. It offers you the opportunity to see who your audience is and what they find engaging. Identifying key trends helps you to determine whether your business is expanding its audience.
I do not have enough likes to assess my own business page, so I used the data provided by Aztec Brewery.
The page summary from the last 28 days provided a snapshot of the month's activity. It included total action, total page views, page likes, post reach, post engagement, videos, and page followers. This data is relevant data that gives you an idea of how the page is doing.
Aztec Brewery has 12,175 total page followers and 11.5k total page likes. There was no change in followers from April 5th to May 5th according to the graph. The dates for page followers were difficult to determine. The highest number of unfollows was around April 12th. There were 3 unfollows. The largest increase of 2 follows was also on the same day. The unfollow graph was confusing from 4/26 to 5/2. I think there were 6 in the #1 block, however, the point looks like it is on the 28th of April. The number of the audience is pretty consistent but no growth. Hopefully as things return to pre pandemic the numbers will increse.
There were 17 times where page follows happened. There were no searches that occured. Users on a desktop had 9 times where the page was followed. Users that visited the page directly and clicked the like button in the header were 7 times.
The important figures are the numbers in the post reach, reactions,comments, and shares. These numbers are an indication of how well your page and reach are doing. The number of times people saw the post at least once peaked on 4/21 with a paid reach. The organic peak was 4/28. This dates correlate with the "Live music by classic rockers" post. There were 19 post clicks and 34 reactions. Paid reach of 800+ occured on 4/12 - 4/24 and 4/26 - 4/30. These dates correlate with posts for "1st live show since shutdown" on 4/16, "Music: Hailey Wild" on 4/18, "Announcement" on 4/20, "Ticket sales" on 4/21. "Video game musical festival" on 4/26, "Calling every musician" on 4/27, and "Live music by classic rockers" on 4/28. The Facebook page followers were interested in the entertainment.
The top sources for views were on Facebook. The majority of fans were viewing on Tuesday and Friday, and the fewest were Saturday and Monday. The best time for marketing to the audience is between 8 AM and 9 PM. The worst times are from 2 AM and 3 AM - which is understandable because most people are asleep or have already been out having a good time.
The top demographic is men aged 35 to 44 at 64%. Women come in at 35% in the same age category. Men were the top demographic in all age ranges. The numbers are pretty much the same for fans, followers, and people reached. The only deviation was people engaged. The people that engaged were 55 to 64 in age range.The majority of the audience was from the U.S. who spoke English. The largest audience was from San Diego, Vista, and Oceanside.
These metrics tell me that your audience is mainly male, between 35 and 44, live in San Diego County, and love music and beer. This data is helpful for targeting advertising to this market and growing the business.
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