Many small business owners are strapped for time, and if just starting out, strapped for money. Running a small business means being on the go for many hours a day with very little time to monitor social media. This is where social media management tools come into play. They do most of the work for you and make accessing analytics easier.
Starting out as a very small accounting firm, social media will play an important role in advertising and connecting with potential clients. After researching the tools available, I would start with Buffer. It offers access to the social media platforms that I would use. They do offer a free option, but I like what the Essentials plan offers the best, and it is only $5 per month.
I like that you can customize posts for each channel. You have unlimited social channels (within Instagram, Facebook, Twitter, LinkedIn, and Pinterest) and unlimited posts per channel. They make it easy to track your reach, engagement, following, and the growth of your reach. The analytics appear to be pretty extensive for monitoring key metrics. You can store and analyze data, analyze boosted posts, and compare boosted posts with organic results in order to optimize how much you spend on advertising.
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