Facebook collects data from everything we do. It can be disturbing, but also a benefit for a business. From a business standpoint, Facebook's Insights allows us to see how our content is doing with our audience and lets us maximize our impact.
Examining your post reach gives you the opportunity to see what content is reaching your audience. You can use this tool to see what days and posts had the best performance. The more likes, comments, and shares that you receive, the more feeds your posts will be added to other feeds. Facebook sees this as a sign that people are interested in what you offer and will share it in other feeds. As a business owner, you can also determine what is not working on your business page. You can analyze what posts received negative feedback, such as hide posts, report as spam, and unlike page. Facebook sees this as people are not interested and reduce the feeds that you are on. This is your opportunity to dig deep and reevaluate what you are liking and posting.
The point of your posts is to engage your audience. The more engaged they are, the more likely they are to follow your page, like posts, and share your content. It also helps to determine your demographic and target your ads and content. Once again, Facebook sees this as a good thing and generates more feeds. By creating content that engages your audience you will also be driving more traffic to your business website.
By analyzing all of the data that Facebook collects a business can use this tool to grow their business. Tweaking the content that doesn't work to be more effective will keep the audience engaged and coming back for more!
Comments were left on the following Facebook business pages:
James Annear, Weed em & Reap Florals, Ionian Account Management, Atlanta Cafe, The Lucid Nap, PC Corp, Prod by Terrell, FINTAL Recruitment, Gina Tompkins Voice, and Trulyours Designs.
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